What is a Fractional CMO
If you're like most business owners, you know marketing is essential to growth. But hiring a full-time CMO or Head of Marketing is expensive, especially for small and mid-sized businesses. You need someone who can think strategically, execute effectively, and keep your business moving forward… without breaking the bank.
That’s where a Fractional CMO comes in.
What Is a Fractional CMO?
A Fractional CMO is exactly what it sounds like… a part-time, executive-level marketing leader. Instead of paying for a full-time CMO salary and benefits, you get access to an experienced marketing expert for a fraction of the cost.
Think of it this way: you’re getting the expertise of a CMO, but only for the time you need them. Whether it’s a few hours a week or a couple of days each month, a Fractional CMO focuses on helping you grow your business without adding unnecessary overhead.
Why Would Your Business Need a Fractional CMO?
Here’s the problem many businesses face: they’ve reached a point where their marketing needs more than just a few campaigns or social media posts. You’ve likely hit some growth, but now you need a marketing strategy that aligns with your business goals.
You need someone who can:
Set a clear marketing strategy that leads to measurable growth.
Lead your marketing team (even if that team is small or outsourced).
Create scalable systems that bring in leads, nurture them, and convert them into paying customers.
But here’s the catch: you don’t need this help full-time. Not yet.
That’s why a Fractional CMO is your ideal solution. You get the leadership, the strategy, and the results… without the full-time cost. It’s like getting the brains of a top-tier marketing executive without paying for their full-time salary.
What Does a Fractional CMO Do?
A Fractional CMO can handle everything from developing your marketing strategy to overseeing its execution. Here’s how they help your business:
Strategic Planning: A Fractional CMO can help you develop a comprehensive marketing strategy that’s designed to achieve a specific business goal… whether that’s increasing sales, improving customer retention, or launching a new product.
Team Leadership: A Fractional CMO can provide leadership and direction to your internal team or outsourced vendors, ensuring that everyone is aligned with your vision and working toward measurable outcomes.
Performance Tracking: A Fractional CMO can help you establish clear metrics and KPIs (Key Performance Indicators) to measure the success of your marketing efforts. No more guessing if your marketing is working… a Fractional CMO can help you track the numbers so you know for sure.
Execution: A Fractional CMO can help you do everything from setting up marketing campaigns to overseeing content creation, making sure everything is done efficiently and effectively.
The Best of Both Worlds
A Fractional CMO brings the expertise of a seasoned marketing leader without the overhead of a full-time employee. You get the high-level guidance and experience you need, while keeping your costs low and working towards maximizing your results.
If you want to scale your business, stay competitive, and build a custom marketing system that works for you, hiring a Fractional CMO could be the best path forward.
Ready to Grow Your Business?
At Third Act Marketing, we help businesses like yours build marketing strategies and execute in a way that leads to real, measurable growth. Let’s talk about how a Fractional CMO can help you achieve your goals.