What is Founders in Full?
Founders in Full is a long-form podcast that dives into the real-world marketing and branding decisions Founders make while building, growing, and scaling their businesses.
Each episode is an unscripted, no-fluff conversation about what it actually takes to grow a brand—positioning, messaging, pivoting, lessons learned, and the big wins that lead to growth.
This isn’t a masterclass. It’s not a highlight reel. It’s a raw, honest look at the messy, creative, unpredictable process of building something meaningful from the ground up.
Who’s Listening?
Our audience is a mix of people who care about how businesses are really built:
Founders looking to learn from the experience of others
Marketers curious how strategy plays out in the wild
Aspiring business owners wanting insights beyond the theory
Professionals who love behind-the-scenes business stories
Who’s on the Podcast?
Our guests come from all corners of the business world—startups, family-run companies, niche brands, creative ventures, and everything in between.
The ideal guest:
Has built something meaningful
Has real-world marketing and branding stories to share
Is open about the highs and the lows
Has been in business at least a couple of years
Is still in the game—or exited recently
Has a story worth telling (even if it’s still unfolding)
If that sounds like you—or someone you know—scroll down and let’s connect.
What Makes Founders in Full Different?
It’s about marketing experience, not just expertise
Long-form, casual, unscripted conversations
Prioritizes authenticity and storytelling over polished talking points
Apply or Recommend a Guest
Complete the form below with your information or the details of someone you’d like to recommend.
Frequently Asked Questions
Is Founders in Full a marketing podcast?
Sort of. The podcast takes a broad look at the Founder experience, but marketing and branding are core themes.
Do guests need to be marketing experts?
Not at all. This podcast is about marketing experience, not expertise. If you’ve built or grown a business, you’ve made marketing decisions—whether you realized it or not. Maybe you’ve figured some things out, maybe you’re still figuring it out (most of us are). That’s exactly what this podcast is here to explore.
What’s in it for guests?
You’ll get to tell your story, showcase your business, reach new audiences, and walk away with thoughtful, high-quality content you can share with your followers.
How are episodes recorded?
Everything is recorded virtually using Riverside.fm—it’s similar to Zoom but designed specifically for podcasting. Guests will receive a one-click link before the session.
Are episodes audio-only or video too?
The podcast is both video and audio so episodes can be shared across podcast platforms, YouTube, and social media.
How long is each episode?
Usually between 60 and 90 minutes. The longer format gives space for a real, in-depth conversation.
Why such a long format?
This isn’t a rapid-fire interview—it’s meant to feel like a real conversation. The extra time lets us move past surface-level stuff and into the real decisions, dilemmas, and lessons learned.
What does someone need to be a guest?
Just a quiet space, a reliable internet connection, and a decent mic (or headphones with a built-in mic). That’s it.
Do guests need to prepare?
Not really. No need to rehearse—just come ready to share your story. Before we record, I’ll send a quick guide with setup tips and a few things to expect.
What types of businesses are you most interested in featuring?
All kinds—tech startups, family businesses, niche brands, creative ventures, and more. If someone has built something meaningful and they have insights to share, they would be a perfect guest.
Do guests need to have a big following?
Nope. This podcast isn’t about popularity—it’s about honest stories, lessons learned, and meaningful growth.
Can I recommend someone even if I’m not sure they’ll say yes?
Absolutely. If you know someone who’d be a great fit, feel free to send their info.
Can guests promote their episode after it airs?
Definitely. All guests will receive links and graphics to make it easy to share once the episode goes live.
Will guests get to approve anything before it goes live?
There will not be any significant editing, but if anything feels off after the recording, we can make edits so that guests to feel great about what’s getting shared.
How do I recommend someone—or apply to be a guest myself?
Just fill out the form above with your info, or the info of someone you’d like to recommend. I personally read every submission.
When is the podcast launching?
Episodes will start rolling out in late April or early May.
Where can I find episodes?
You’ll be able to listen on all major podcast platforms—and watch full episodes on YouTube.